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The section of Highway 1 from Big Sur to Hearst Castle is easily the best part of the entire drive. If you live in the Bay Area, and are looking for a good day trip I highly recommend it.

If you can manage it, a stop by Pfeiffer Beach to see the naturally occurring purple sand should not be missed either. Look for a sharp right turn on the road as you drive south on Highway 1 shortly after passing the Big Sur Visitor center.